For only the cost of ___ cups of coffee . . .
Have you ever noticed how many marketing pieces, when talking about price, have to do with the idea of giving up great coffee?
For only the price of __ cups of coffee per week, you could [insert service name here: buy more life insurance, get your car washed, by a home security system, save $780 a year towards retirement, etc].
But . . . umm . . . excuse me . . . what about my coffee??
While this may seem like a catchy way to quantify how “simple” such a decision to purchase might be, I find it to be a deplorable marketing strategy. Why would a company NOT want me to have great coffee? Do they hate me? I just don’t get it.
In fact, to show my disdain for this “coffee-hating” marketing mentality, I have decided to do the exact opposite.
(ok, so maybe not exactly the EXACT opposite)
Mortgage Pro? Let me buy you coffee.
If you are a mortgage professional, sign up for a 30 day free trial with myRateTrack.com and I’ll buy you a cup of coffee (you don’t have to give up coffee to be a myRateTrack.com subscriber — see, we actually encourage it). And because there are probably between 50 to 500 coffee shops in between where you are and where I am, instead of trying to decide where we should meet, I’ll just send you a gift card so you can go buy a cup of coffee . . . my treat.
With your “designer latte” (the marketers, who are clearly coffeemate do-it-yourselfers, try to add to the guilt factor by emphasizing how seemingly expensive your luxury morning drink is – ignore them), you can relax with your laptop, enjoy a free fresh tall-whatever-you-love on me, and spend a little time setting up your new myRateTrack.com account.
Here’s the link to sign up for the 30 day free trial . . . and just so you know, our system costs about as much as seven cups of coffee per month, but we recommend budgeting in the extra $35 per month. 
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myRateTrack.com is a web application system for mortgage professionals — to market to past clients and new clients — by keeping them READY and “in the know” with their refinance options. Once SET up, the myRateTrack.com system generates and delivers (via email) detailed, customized, customer-specific refinance reports to clients (also available instantly). The RateTrack report is branded with the mortgage professionals personal information and is customized with their rates and closing costs. They system also includes a Target Refi Rate Notification System and a feature to offer advertisement space to Realtor and referral partners. For more information, visit www.myRateTrack.com. Ready. Set. Refi.Tags: loan officer, mortgage, mortgage marketing, mortgage professional, myRateTrack, myRateTrack.com
