Regardless of whether or not you ‘tweet’ — you probably recognize the term. And if for some strange reason you do not recognize the terms ‘tweet’ or ‘Twitter’, then a special thank you to you for finding my on-going roll of informational and editorial postings found here on my auxiliary world-wide-web webpage site, which can also be found at h-t-t-p, colon, back-slash, back-slash, myratetrack (all one word and all lower-case), dot wordpress, dot, com . . . ha.
Hopefully you already have a Twitter account and at minimum, you have uploaded an image and added a little bit of information about yourself to the bio section. If you are slightly more advanced, you may have a custom image background on your twitter page (proof you’re not a newbie), and you are actively gaining followers, looking for people to connect with, and you are actively ‘tweeting’. For any late adopters who have stumbled upon this post and do not yet have a Twitter account, please don’t be so quick to judge — remember all those ugly things you said about texting and about Facebook?? Probably wish you could take some of those things back, right?
So, once you are up and tweeting, then what? How do you measure your tweeting effectiveness? (aside from the obvious of more connections, more business, more traffic, etc).
For fear of ruining my own hypotheses, while I have done some personal research, I have done zero google-searching on the topic, so feel free to leave your comments, post links to similar info, etc. after this post and we’ll consider it a work in progress.
Your Coefficient of Tweet (think of it as your Twitter effectiveness, your personality, your tweet-power, or something similar) can be detemined and expressed by two main factors: your frequency of tweet and your tweet-followation.
1. frequency of tweet
Your frequency of tweet is the number of total posts divided by the number of days since your first post.
For example, if you have 100 posts over the past 5 months (approx. 150 days), 100 divided by 150 = 0.66
What is your frequency of tweet?
100%+ — active tweetor (pronounced: twEE-Tor) — when speaking/tweeting of this person or to this person, it is proper to use the more formal tweet-or instead of less formal tweet-er, often pronounced: twEE-der.
80 to 100% — active twitter-er-er (additional -er’s may be added to the end of this word as deemed necessary)
60 to 80% – week-day tweet’r (It’s cool, it’s a work thing. I get it)
40 to 60% – twitter user (as in, ”Yes, I use the Twitter.”)
10 to 30% – the “oh-yeah I’m supposed to be twittering!” tweeter (often pronounced: twEE-der)
1 to 10% — tumble-weed town twit (insert cowboy movie sound whistle ooh-aahh-ooooooooh)
0% — these users are in one of three categories: someone made me set up a Twitter account to hold my username; or, my boss made me set it up for work and then forgot about it by our next meeting; or, tweet-wall-flower — you are there, but you don’t like to dance . . . or mingle, or talk or even walk across the floor to get a glass of punch.
Anyone have any ideas for 200%+? or 600%+? Is is possible to have a frequency of tweet that is too high?
2. tweet-followation
Your tweet-followation is the number of people you are following in proportion to the number of people who are following you.
For example, if you are following 300 people and 200 people are following you, 300 divided by 200 = 1.5
What is your tweet-followation?
0.001 to 0.25 — You’re cool like that.
0.26 to 0.5 – You’re good enough, smart enough, and doggone-it, people follow you.
0.51 to 1.5 — You’ve got Twitter-chi. Nice balance.
1.51 to 2.0 — You’ve got a little “man, look at all the people you can follow on twitter” about you.
2.1 to 3.0 — You suffer mildly from “so, why don’t people follow me back? . . . I’m not a bot, you know”
3.0+ – You might be disproportionately overly interested
0.0 — Remember a number IS divisible by zero (0). You could be following 50 people with 0 people following you and your tweet-followation would be 50 divided by 0 = 0. This is not so good; and if it continues, a phone call to one of the people you follow would be in order to ask for a little follow-back. Or even easier, convince a co-worker or friend to set up a Twitter account and you just worked yourself out of the goose-egg. See notes below for zero divided by a number.
ERROR — It is impossible to divide a number in to zero (0). So, if you are following zero (0) people and 500 people are following you, your tweet-followation would = ‘ERROR: DOES NOT COMPUTE’, which happens to be a perfect description of this phenomena. Your Twitter account is either completely inactive or could possibly be a publicity stunt or something similar. Maybe you like for people to know all about you, but not really the other way around???
So, where do you fall? What is your frequency of tweet and your tweet-followation?
Is there any truth to this? Did I just make all of this stuff up? Well, yes, kind of, on both counts. Like I said, I didn’t want to go around searching the internet for something similar only to find posts that would wreck all of my ideas. I also didn’t want to find some math-genius who had already done something similar who would critique my methods because I used the word coefficient instead of quotient or dispersion.
Post a comment below on your results and if there is any truth to your findings. I am open. Remember, it’s a work in progress.
Thanks for reading!
Sincerely,
Jeffrey Pinkerton – a twitter’er’er’er (0.95 frequency of tweet); often concerned that my quickness to follow people who tweet about mortgages, interest rates, real estate, triathlons, or cycling, will have me confused for some kind of twitter-follow-bot (2.6 tweet-followation).
P/S — Next time I’ll discuss your twitter quotient of retweet, your twitter quality-link dispersion factor, and your twitter defining outlier. : )
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