The credit crisis, the mortgage melt-down, bank failures, the sub-prime mortgage debacle, ever-growing billions of dollar government bailout, stricter underwriting guidelines, loan programs disappearing, home values declining . . . and on and on and on. These are the points that have consumed most loan officer conversations for 2008. At some point, dwelling on the negative (and especially looking backwards and dwelling on the negative) has to stop. At Mastery Business Plan tonight — thanks to Barry Habib and Todd Duncan — it did.
For the next few days, a group of 1,000+ mortgage professionals will learn from some of the best in the industry. The goal – to get their business plans in order for 2009. My goal – to spread the word about myRateTrack.com – and to find out how it might fit well in to that plan.
Here are a few highlights of the night:
- (Barry Habib) – People WILL continue to buy houses, and those people will need mortgages, and they will need mortgage professionals
- (Barry Habib) – Things WILL get better
- (Todd Duncan) – Purpose is more important than profits
- (Todd Duncan) – Value creation is more important than value added. You must take the value add INTO the relationship.
- (Todd Duncan talking about the over-use of certain promises, one in particular of being a “Lender for Life”) – ” . . . if you want your clients for life, you need to talk to them during their lives.”
- And then on the point of not measuring success by past disappointments, failures, etc. Did you know Michael Jordan missed over 9,000 shots in his career?
- Did you know that 26 times he was given the opportunity to make the game winning shot and he missed?
There was a lot more to what Barry said in setting the stage for the next few days, and to what Todd addressed in the key principles to success, but those were a few things that hit-home with me, that resonated with me as to why I created myRateTrack.com, and a few things that helped confirm why I traveled across the country to spend four days with some of the best mortgage professionals in the country.
myRateTrack.com is a web application system for mortgage professionals — to market to past clients and new clients — by keeping them READY and “in the know” with their refinance options. Once SET up, the myRateTrack.com system generates and delivers (via email) detailed, customized, customer-specific refinance reports to clients (also available instantly). The RateTrack report is branded with the mortgage professionals personal information and is customized with their rates and closing costs. They system also includes a Target Refi Rate Notification System and a feature to offer advertisement space to Realtor and referral partners. For more information, visit www.myRateTrack.com. Ready. Set. Refi.
