Two weeks ago, myRateTrack.com had it’s first major event as an exhibitor — at the Florida Association of Mortgage Brokers Convention in Kissimee, FL (near Disney). We talked to hundreds of mortgage professionals and people in the industry and had a great response to the new site and service.
If you didn’t have a chance to come down to Florida to visit us at our booth, you might appreciate hearing the most commonly asked questions (and the answer):
Question: What is myRateTrack.com?
This question was generally mouthed in silence as people walked slowly up to the booth (or walked past it, not knowing if it was safe to stop or not). “hmmm . . . my . . . rate . . . track . . dot . . com.” Most ofen followed up with an audible, “So, what is myRateTrack.com?”
Answer: myRateTrack.com is an automated web-marketing system for mortgage professionals (pause). We send out, by email, customer-specific refinance reports to your past clients and new leads.
As a new web-company (launched in April 2008), brokers had lots of great questions about how the system works, how interest rates are calculated on the RateTrack report, how clients are added to the system, how reports are sent out, how the promo code and partner marketing feature works — all GREAT questions. One passer-byer (who maybe had spent too much time at Pleasure Island the night before) asked, “So . . . do you guys have a website or something where I can check everything out?”
My answer, spoken softly and politely, “uh . . . yeah. It’s . . . uh . . . w w w dot myRateTrack dot com.”
myRateTrack.com is a web application system for mortgage professionals — to market to past clients and new clients — by keeping them READY and “in the know” with their refinance options. Once SET up, the myRateTrack.com system generates and delivers (via email) detailed, customized, customer-specific refinance reports to clients (also available instantly). The RateTrack report is branded with the mortgage professionals personal information and is customized with their rates and closing costs. They system also includes a Target Refi Rate Notification System and a feature to offer advertisement space to Realtor and referral partners. For more information, visit www.myRateTrack.com. Ready. Set. Refi.
